Friday, October 03, 2014

5 Simple Tips to Make Yourself More Creative




As an educator in a creative field & an artist, I am constantly asked this question, Even at various events and seminars students/ artists/ people ask, if they are creative or what should one do to become creative. Over the years, I have been able to figure out that being creative has nothing to do with one's education or any course and that creativity does not appear and disappear.

Truly, creativity is in everyone, its not something that only few or selective people possess. Its something that is kind of a God Gift for every human being. Though, I am not saying that this applies to creative business. I am not saying that all of us are creative directors :). Not at all.

The most important difference in being creative and being successful in creative business is the same as art, Any and everyone in my eye is an artist and is capable of creating art. But selling that art which makes it commercial art, can be entirely different. It requires great knowledge of audience and leave knowledge alone. A commercial artist cares for his/her audience. So if you make it for yourself and have no care of what people think or how they perceive it, what ever it is, how so ever it is, Ugly or cool, Is art. And you the creator are an artist.

Now, if you need to be at a great position in creative business, film making, art etc. You have to take extreme care of what you make and how it looks and how people would react to it. Thats the whole business here, right. Is the pitch good enough to create a decision of purchase, Is the film good enough for the audience to like. These are questions, that are the basis of our industry. 

To sum this up, I would like to create my list of ingredients that I feel are most important to get the most creativity our of someone.







  1. 3 R's: Right Idea, Right Mind, Right Time
    These 3 R's are a deadly combination. I find that its really hard to have the right idea at the right time. As discussed above, Ideas/Creative inputs are present or can spark in any mind among millions & billions of people, except the right mind.

    For example if I am assigned to make a creative concept about a shampoo ad in 6 hours, I need the best idea to happen in my mind and in the limited time I have, to create this concept. But it doesnot work this way. So whats the solution, The best solution is to take notes and your ideas. Write them down whenever one strikes your mind, relevant or irrelevant. 

    I call this 'Idea Book'. You may write, scribble do whatever you like to write this crazy thought of yours, It may be a joke, a thought or what ever. And go through this Idea Book, whenever you are assigned any creative project. Use your mobile to click any and every creative tip or color or idea, and store it on Pinterest
  2. 3 E's: Experience, Experiment n Explore

    You get better as you age, The more experience one has with various aspects of life, the more  it all shows in the work. As you would notice, creative people mostly build over small inspirations and small experiences from  their lives.

    While many play safe in choices of where they travel, what they eat, what they watch n so on and so forth, The ideas too become very safe and limited. Its so important to play around and do something different, travel to an absolute different place, Eat something absolutely new, Watch a movie thats not at all your taste, even of a language you do not understand. This creates another level of freshness in your ideas. The more one explores and experiments, the better your ideas become and better creative you become. Its like a collecting a load of  original reference data in your brain, waiting to be used. While I can't stress any further, One cannot beat the 3E's for the benefits one can achieve by being a yesman.

  3. Intelligence
    Keeping in view my entire experience, I have noticed that nothing beats intelligence. With intelligence, I donot mean, how good your maths is? or how well you can write in french, I mean a general know how of the entire world around you.

    I am often told that this part can be played by computers or by Google. But, my friend, even if you want to know about something, you need to know about it, you need to be able to name it. You see Google works on search words. This is how important it is to know. Little knowledge is a very good thing here. You can always expand on it. For example, If i want to animate a four legged animal, brief says, its partly like a lizard and a close relative of croc, has tongue like a snake, weighing 1000 Pounds.




    It looks like this. If you knew, it exists and is called a Komodo Dragon. You can search it right away. Never underestimate little knowledge, be aware.
  4. Patience

    Art is a process. It takes time. Avoid getting into the trap of short-cuts. If you want to be a great artist, a creative one, with great skill in drawing or whatever. It takes time. Agree and accept that 'you suck'. But thats today, keep following your passion and learn something about it everyday. Read about it, make it your passion, See it around yourself. You will be a better artist everyday and a creative one. As wine matures, it become more rich in taste, as you grow as an artist, you get better.
    |
  5. Be Emotional

    Being emotional is the key to understand and empathize with people and their situations around you. I feel being emotional makes you more creative. When you understand your audience deep down, you know them psychologically, that is the time you can make the most out of ideas. Ideas are a way to present a playful act of various emotions. Its important to see it all. Its really important to talk to people, get to know them, to understand whats personal to them. What are their fears and strengths. Its like knowing we all are similar and different in the most common-est of ways. And being observant to see various reactions of people in different situations. Creativity is nothing but observation. Observation leads to memories & experiences, experiences lead to Ideas, Ideas lead to creation and thus Creativity.


    Be Creative!

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